Austin's Eatery

Serving up the unexpected
with the soulful, the heartfelt,
and the home cooked.

Austin's Eatery is a family-owned restaurant in Libertyville, Illinois that came to us with the goal of refreshing their brand and overall vibe. They pride themselves on being a gathering place of all ages for family and friends. From good food to live music, they bring the good vibes and wanted a brand to reflect it. For the past 20 years they had a 'Saloon and Eatery' themed atmosphere which clashed with the goal of wanting to attract a younger crowd and become a known chic and cool spot for music and food. We updated their brand to reflect this with a logo refresh, tweaked color palette, and new overall messaging and tone. Through a new website, updated social, and continued swag and print items we have rolled out and pushed the new branding to their customers.

WHAT WE DID
+ visual design
+ content strategy
+ branding and design

INDUSTRY
Food and Service

Bringing the Good Times Home

Since Covid lockdowns came unconveniently right after our new look photoshoot, which was fully in-restaurant focused, we had to make a sharp adjustment to our photography for the time being. We quickly shifted our strategy to be curbside, delivery, and takeout focused with the imagery to match, We took to photoshop and created dozens of new images that merged together our food styling, swag, and delivery bag photos and injected them into stock photos for instagram to push the Delivery and Carry-Out campaigns. From photoshopping photos of the plated items that were shot in-restaurant into at home tables to photoshopping bags into stock photo that matched the style we needed, we quickly adjusted and adapted.