Dark Smoke Dispensary is a cannabis dispensary that is helping people leave their stress behind to find magic in the everyday. This brand brings together the wizard and source of archetypes to create a feeling that doesn't scream 'stoner' but serves to mirror the option of grabbing the perfect cup of coffee in the morning sunrays or an Old Fashioned and a good book at night.

We aimed to create a brand that captured that warm, welcoming feeling of early morning sunlight & late night golden glow.
WHAT WE DID:   
Brand Identity - Packaging - Cone Design - Product Photography - Posters - Lighter Design
CREATING THE PERFECT
 GOLDEN ATMOSPHERE
For photography, we went in a creative direction that emulated both the sophisticated yet unique spirit of the individuals smoking. By keeping the tones golden with deep shadows we were able to capture that 'early morning' & 'smoking & whiskey room' feel leaving the viewer wanting to be apart of the intimate conversation.
All work copyright JK BUT SERIOUSLY CREATIVE STUDIO, 2024.