Sweet Nothings

Crafted for those

Big Little Moments.

Growing up Founder + Owner Jack would always open his lunchbox to a juicebox accompanied by a note from his parents of something they noticed in the world that made them smile, a Sweet Nothing. From ‘your face scrunching when you’re finding the right puzzle piece’ to ‘finding writings in old books’ these notes became a staple in his everyday life that taught him to enjoy lifes big little moments. Now grown, Jack is on a mission to share Sweet Nothings with the world in the best way he knows how, through juice. Crafted with pure incredients and the underlying purpose of having a Sweet Nothing, these are perfect for the everyday.

SCOPE:
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+ BRAND IDENTITY
+ COPY
+ TSHIRTS
+ MENU
+ PACKAGING
+ INSTAGRAM

LOVER

As a lover, you are beyond passionate about all things in
your industry. Whether it be in serendipitous moments or with people, you are constantly making connections in the world. Your customers feel you are trustworthy and help them live out meaningful moments.

JESTER

You are providing fun experiences that allow people to embrace their past child that soaked in every moment of life. You strive to live in the present and enjoy the big little moments in life. Your goal is to remind your customers to have a good time.