Halfdays is a playful ski wear brand that starkly contrasts with the hard-core outdoor & luxury brands that currently dominatethe outdoor space. They're on a mission to inject fun, lightheartedness and approachability into the sport.Their goal through this project was to move outside solely ski gear into everyday wear that could transfer into all seasons.

In collaboration through Here Today Studio, the Studio did exploration + concepting work for Halfdays' Spring merch line.