TJ Maxx 2022 Holiday Campaign

The team over at MullenLowe approached the Studio to collaborate on some custom wrapping paper to be used in TJ Maxx’s 2022 holiday campaign. The brief was pretty open ended: creating a pattern that included multiple custom lettering pieces using their campaign taglines + some festive filler illustrations. The lettering pieces I created leaned heavily into a retro + organic vibe.
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IN COLLABORATION WITH... MullenLowe U. S.